Graphic designer and creative thinker with over 14 years experience designing campaigns, branding, digital and print projects for SMEs and blue chip brands including Rolls-Royce, British Airways, HSBC, Barclays and Allianz.
Adept at interrogating the creative brief in order to bring clarity as to what the client’s needs really are and approaching projects from a strategic standpoint. Equally comfortable with picking up a project at any stage of development, from initial brainstorming right through to production and delivery.
Fascinated by the implications of effective and ineffective communication between individuals, businesses and communities—how it shapes behaviours and environments. Always interested in the latest thinking on the human condition, leadership, anthropology and evolutionary psychology.
Naturally drawn towards conversations about how graphic design and brand strategy can contribute to or erode business growth for clients. i.e. how communication can or can’t boost revenue, change employees’ behaviours for the better or convince stakeholders to continue to trust and invest in the brand.